![]() ![]() ![]() These viral campaigns, other new campaigns and a series of new product introductions, drew both positive and negative attention to Burger King and helped TPG and its partners earn approximately US$367 million in dividends. ![]() CP+B also created a series of viral web-based advertisements to complement its television and print promotional campaigns on various social networks and various Burger King corporate pages. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which revived the Burger King character used during Burger King's 1970s and 1980s Burger King Kingdom advertising campaign as a caricature now simply called "the King". From the early 1980s until approximately 2002, Burger King engaged a series of advertising agencies that produced many unsuccessful slogans and programs, including its least successful campaign, Where's Herb?. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper. Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. See also: List of Burger King marketing campaigns ![]()
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